Facebook Launches "Watch" Tab with Original Video Content

Tomorrow is a big day in the world of original content creation for publishers, filmmakers, storytellers and brands as Facebook is launching their "watch" tab. Watch will house a wide variety of original video content ranging from sports to comedy to cooking and beyond. To start, it's short form videos, but big plans are in the works for longer form content and reality style shows following a broadcast TV model.

Being directly involved with the digital production world for over a decade now, it's exciting to see the shift in desire for high-quality digital content and the emergence of a brand new distribution platform inside of Facebook to kick it off. Other brands are soon to follow this model, and Axios Productions is looking forward to contributing our own work as well!