Is video marketing a big part of your content strategy? If not it should (will) be very soon. Video is more engaging, leaves a longer lasting impression, it's easily shareable, and has the potential to go viral. Some additional highlight stats:
- Video is projected to claim more than 80% of all web traffic by 2019.
- Adding a video to marketing emails can boost click-through rates by 200-300%.
- Embedding videos in landing pages can increase conversion rates by 80%.
- 90% of customers report that product videos help them make purchasing decisions.
- According to YouTube, mobile video consumption grows by 100% every year.
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