WHY VIDEO MARKETING IS ESSENTIAL FOR YOUR CONTENT STRATEGY

Is video marketing a big part of your content strategy? If not it should (will) be very soon. Video is more engaging, leaves a longer lasting impression, it's easily shareable, and has the potential to go viral. Some additional highlight stats:  

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.

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